In 2023, GingerBread was appointed to work on PR for the Kensington and Chelsea Festival, a multi-strand arts event with events ranging from workshops, through theatre shows to large-scale outdoor arts events. Mobius joined the campaign to work on marketing.
Kensington and Chelsea is known as an affluent borough, yet it is highly economically disparate. The festival’s mission was explicitly about access, representation and cultural opportunity. Our approach centred on reframing the established narrative about the Borough for press
We achieved an increase of over 860% coverage from the previous year’s festival.
