In 2022, GingerBread was engaged to work on a major new immersive tourist attraction located in Tower Vaults at the Tower of London. Based on the story of Guy Fawkes and the Gunpowder plotters and rooted in historical research, The Gunpowder Plot was created by Layered Reality, the award-winning producers of the hugely popular Jeff Wayne’s The War of The Worlds: The Immersive Experience, in collaboration with Historic Royal Palaces. This multi-sensory experience included VR alongside over 50 live performers and was written by Olivier nominee Danny Robins with Creative Direction by stage director and multi BAFTA award-nominated games performance director Hannah Price.
The opening of the production experienced unavoidable delays due to Covid 19 and building delays but ultimately opened to strong reviews in consumer facing media including leisure and tourism press and Time Out, at a time audiences were still cautious about returning to live shows. Preview coverage including the Times, Radio Times and the Evening Standard. We also delivered a celebrity press night, working with influencers and stars to deliver social media around the opening and coverage in relevant trade media.
