In Autumn 2021, GingerBread worked on the relaunch of Bobby’s of Bournemouth department store after more than 50 years as a retail and cultural hub for the community and part of the wider regeneration of the town centre.
The store featured a ground floor beauty hall, an art gallery, a floor showcasing local makers and even a doggy deli serving an array of tasty treats for canines.
It was a challenging time for in-person shopping as the country had only just emerged from the Covid pandemic, but the emphasis on showcasing local produce caught the press’s imagination and secured a business feature in the Guardian alongside local and business titles; and the more playful presence of the doggy deli drew in broadcast media including ITV’s This Morning.
