Funko is a US-based company best-known for manufacturing limited-edition pop culture collectibles.
After Funko acquired cult apparel brand Loungefly, famed for its intricately designed handbags, wallets and backpacks, the company wanted to launch its new range of bags with a splash. In 2022, GingerBread was tasked with promoting House of Loungefly, a pop-up experience in London’s Soho to showcase the brand’s new collection.
The media campaign targeted both trade and consumer audiences and included influencers alongside established fashion titles such as Wonderland, achieving an estimated audience of 19.9 million and hundreds of shares on social media.
