Flying Object, an experience agency, working alongside Twitter wanted to remind users about the great experiences they can have on the platform, by celebrating the hilarity of Scottish Twitter and rewarding those who use it extremely well at the biggest comedy stage the Edinburgh Fringe.
We were briefed to generate media coverage around visits to #ScottishTwitter.
A fully functioning visitor centre opened in the heart of the Fringe, featuring a stained glass window of Scottish singer Lewis Capaldi and Tweets imagined as oil paintings.
The challenge was to secure coverage and cut through in print and online, amongst the thousands of shows and other brand activities taking place in the world’s largest comedy festival.
The idea caught fire with 2,000 visitors, 10.7m million video views and.177 pieces of press. #ScottishTwitter trended, with 98% positive sentiment in comments and Tweets posted about the campaign.
