Madelaine ran Prospero PR – a boutique PR and Marketing company specialising in performing arts – from 2005.

In 2011, Madelaine took a year-long sabbatical from Prospero to head up the global PR for Time Out.

Madelaine joined Premier PR, the largest arts, culture, and entertainment agency in the UK in 2016. At Premier as Publicity Director, she headed up the Performing Arts department between 2016 & 2020, and in that time, she led the media campaigns on over 300 high-profile arts, culture, and entertainment film and TV projects.

In early 2020 Madelaine left Premier and joined Gaby at The GingerBread Agency where she has worked for a wide range of both arts and brand clients.