Brand Activation – GingerBread

EXPERIENTIAL ACTIVATION

Branded Experiences

Our world is more socially connected than ever before, while, at the same time, we have become increasingly disconnected from linear media. As new platforms have emerged, delivering better content creation, they are overcoming the frustrating shortcomings of traditional formats.
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As consumers, we are witnessing a golden age of storytelling. But brands, at first, found few reasons to welcome the change. More often than not, brands were rendered completely locked out of the system, stuck in their old ways and paired with advertising agencies incapable of making the much needed leap into the present.
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Our team has been at the forefront of brand storytelling for the best part of the last 20 years, working both on the agency and content creation and curation side. Always on the lookout for innovation, we craft hybrid branded content ecosystems designed from the outset to thrive in multiple touch point digital heavy scenarios. Our work seamlessly blends into today’s media consumption patterns.

AUTHENTIC CREATIVE ENERGY

WEAVING NEW TALES, CREATING NEW STORIES, FINDING NEW AUDIENCES

We are experts in storytelling.

We are a dynamic team of creative innovators, dedicated to crafting immersive and engaging activations that captivate audiences and leave a lasting impact.
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Our close relationship with artists and the arts allows us to create unique stories that set our clients apart from the pack. This unique insight allows us to present innovative ideas, creative concepts and specialised approaches that ignite meaningful connections and transform brand experiences into unforgettable moments.
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Driven by a passion for pushing boundaries, we specialise in designing experiential journeys that go beyond traditional marketing and offer an alternative to traditional advertising. By blending creativity, technology, and human interaction, we unlock the power of live experiences to create genuine connections between brands and their target audiences.

LET’S TELL A NEW STORY

GINGERBREAD IS

ON A MISSION

Our mission is to revolutionise the way brands engage with their customers, leveraging the power of sensory stimulation, storytelling, and interactive elements. Through meticulously planned and flawlessly executed activations, we strive to elevate brand narratives, evoke emotions, and inspire action.

Ultimately, we work to create moments of genuine connection that leave a lasting imprint in the hearts and minds of our clients' audiences. With each activation, we strive to create transformative experiences that ignite emotions, spark conversations, and drive brand affinity.
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Together with our clients, we are shaping the future of experiential marketing.

ONE REMARKABLE MOMENT AT A TIME

shout it from the rooftops

We create Content Storms

When we create an event, no matter how big or small, how experimental or traditional, we have only two key touchstones:

Is it PRable? – will the press want to write about it?
Is it sharable? – will people want to talk about it, share it, discus it, celebrate it and react to it on social media?

In a nutshell, we ask ourselves this; can this idea be used to create a storm of content across UK press and social media? Is this something that will get everyone talking? Is this something that will get the right people talking?

And only when the answer is yes, do we take it to the world.

And along with creating memorable, exciting, beautiful events, we ensure that we provide the very best content to allow for the best chances of success. From photography to video, design to artwork, in every format and layout, we create a bank of sumptuous compelling images and film to showcase every event in the very best light.

LETTING THE WORLD KNOW

experiential & brand partnership activation projects - CLIENT SNAPSHOT

Individually prior to GingerBread and collectively since the company was implemented, we’ve created experiential and/or brand partnership activation projects for;
BOBBY’S OF BOURNEMOUTH department stores, TWITTER, the world's best-loved pizza chain DOMINO’S, multinational content creator platform PATREON, Tennessee’s most famous whiskey JACK DANIEL’S, London's third airport, LONDON STANSTED all eight of the UK’s major grocery retailers: TESCO, SAINSBURY'S, ASDA, MORRISONS, ALDI, LIDL, WAITROSE and OCADO, national treasure, book publisher PENGUIN, multinational fruit and vegetable retailer DEL MONTE, major baking brand BETTY CROCKER, extensive UK rail service LNER, quality fashion and food international retailer MARKS & SPENCER, tech behemoth GOOGLE, multinational financial services corporation AMERICAN EXPRESS, leading global condiment producer HELLMANN'S, innovative leader in kitchen and home appliances TEFAL, high quality small kitchen and cooking appliances manufacturer BREVILLE, retail giant Amazon, individually packaged and well-loved snack cheese BABYBELLE, yogurt and probiotic (bio) culture specialists ONKEN, global online food delivery marketplace JUST EAT, durable glassware specialists PYREX, British low-cost leisure airline JET2, every foodies’ favourite cable channel THE FOOD NETWORK.

and many many (many) more